Marketing & CRM
Promotions, loyalty and creators
Launch in minutes, not sprints.
- Build rules from your own data
- Brief creators and track them
- Schedule ahead or go live today
- Test before you scale
Every offer, creator and restock — decided on the same data.
Promotions · Loyalty · Creators · Stock
Explore the platformConceptual visual: demand arrives from creators, stores, the web and the checkout; Zyntel checks eligibility, stacking, budget and stock cover, and returns three answers — the price to show, the creator to credit and a restock signal.
Zyntel decides the price, reward or perk each customer gets, pays creators for the orders they actually drive, and flags what to restock before demand outruns supply — all inside the budget you set.
Your offers live in five systems. Your customers see all of them.
Different answers everywhere
Pricing, promotions, loyalty and creator codes run in separate tools, so the app, the website and the till disagree.
Every change is a ticket
New offers and new creator campaigns wait for engineering sprints — then get rebuilt for each channel.
You find out afterwards
Overspent budgets, creators paid for orders that came back, and bestsellers out of stock — all visible in the month-end report, not before.
One decision layer for everything you spend on demand.
Zyntel sits between your channels and your customers. Web, app, store, service and your creators ask Zyntel what applies — and all get the same answer, inside the budget you set. The demand that answer creates comes straight back as a restock signal.
- Offer logic in codeRules marketing controls
- Each channel decides aloneOne answer, everywhere
- Overspend found laterBudgets enforced live
- Loyalty and promos apartBoth on the same rules
- Creators paid on clicksCreators paid on real orders
- Restock guessed from last yearRestock flagged by live demand
From signal to outcome.
Five steps, inside every transaction.
Conceptual model — not a confirmed product architecture
Signal
Your channel sends the basket, order or customer action — every time it changes.
Offers, loyalty, creators and stock. Decided together.
Six product areas built on the same rules, data and budgets — so your spending, your creators and your shelves never work against each other.
Book a walkthroughMarketing builds rules visually. Zyntel runs them in every transaction and settles conflicts before the customer ever sees a price.
No-code rules
Combine basket, customer, channel and time conditions — no developer needed.
Stacking control
Decide which offers combine, which one wins and which never overlap.
Safe launches
Schedule, stage and approve campaigns, then reuse winners as playbooks.
Built for the teams that own demand.
Marketing moves faster. Merchandising sees demand coming. Engineering integrates once. Finance stays in control.
Merchandising & supply
Buying, planning and stock
See demand before the shelf is empty.
- Restock signals from live demand
- Offers that respect stock cover
- Campaign demand, separated out
- One view of every promoted line
Engineering
Platform and channel teams
One API instead of offer code in every channel.
- Headless, API-first design
- Event hooks for the rest of your stack
- Separate test and live workspaces
- Custom attributes and actions
Finance
Finance, risk and governance
Set the limit before the spend.
- Budgets and limits per campaign
- Creator payouts tied to confirmed orders
- Live spend against budget
- Full audit trail
Start where the margin is.
Pick one high-cost decision — a discount, a creator deal, a line that keeps selling out — prove the result, then scale.
Explore all solutionsMargin-safe price events
Run a market-wide sale where every discount stops the moment its budget is spent.
Use caseCapped seasonal sale
Repeat visits
Reward the third visit this month with a goal, not another discount.
Use caseVisit challenge
One answer in every channel
Same customer, same offer — in the store, the app and online.
Use caseChannel parity
More ways teams use Zyntel
Acquire customers
Referral rewards paid only after a genuine first order.
Grow baskets
Spend thresholds and bundles shown on the product page.
Bring customers back
Monthly visit goals with progress in your app.
Keep your best members
Tier perks like member prices and early access.
Win back lapsed buyers
Automatic offers after a quiet period.
Clear seasonal stock
Item markdowns that stop at budget.
Add partner value
Partner codes from a pool that never overspends.
Recover a bad experience
Goodwill gestures agents give within set limits.
Launch new markets
Copy a proven playbook; change only local values.
Pay creators for results
A tracked code per creator, paid out after the return window.
Restock before you sell out
Reorder points that move with the demand your campaigns create.
Promote what you can ship
Offers that cap themselves when stock cover runs low.
Built for how your industry sells.
One price story, from product page to till.
Bundles, member prices and store offers decided once — and shown the same way everywhere.
- Bundles and multi-buy
- Creator campaigns
- Restock signals
Bring guests back without cutting prices.
Visit goals, free upgrades and store-level offers that work the same at the kiosk, counter and app.
- Visit challenges
- Menu upgrades
- Store-level offers
Reward the next trip, not just the first booking.
Tier perks, upgrades and partner rewards across the whole journey.
- Tier perks
- Upgrade offers
- Partner rewards
Pay for real customers, not sign-ups.
Referral and activation rewards released only after qualifying activity, within strict caps.
- Activation rewards
- Referral controls
- Partner value
Reward each basket on its merits.
Basket thresholds, order streaks and supplier-funded offers, each tracked against its own budget — and never promoted past what you can actually fill.
- Basket thresholds
- Order streaks
- Stock-aware offers
Retention beyond the renewal discount.
Reward tenure, upgrades and referrals using plan and usage data you already have.
- Tenure rewards
- Upgrade offers
- Referral bonuses
Plugs into the stack you already have.
Headless and API-first. Your channels keep their look and call Zyntel for the answer; event hooks keep the rest of your stack in sync — your creator platforms, your stock feed and your warehouse system included.
Connect
Send the basket, get back what to apply.
Sync
Event hooks push changes to your other systems.
Test
Build safely in a separate test workspace.
Extend
Add your own attributes, events and actions.
Conceptual diagram — categories, not named partners
- Commerce
- Customer data
- Engagement
- Creator platforms
- Point of sale
- Payments
- Inventory & ERP
- Analytics
Made to run inside every transaction.
- Decided inside the transaction
- Live
- Decisioning
- Budgets checked before value goes out
- Capped
- Promotions
- Every decision recorded with its cost
- Logged
- Insight
- Test and live always kept apart
- Isolated
- Workspaces
See it on your own data.
Walkthrough
One live campaign, decided by Zyntel.
We rebuild one of your current campaigns in Zyntel, run it on your own transactions, and show you every decision next to today’s result.
Every decision is traceable: which rule applied, which limit it checked and what it cost.
In the walkthrough
- Your current rules
- One live campaign
- Stacking and caps
- Channel set-up
- Creator payouts
- Restock signals
- How to measure it
- Rollout plan
Trust, shown by mechanism rather than badges.
Control is built into every decision: who can change a rule, what data it can read, and a record of everything.
Separate markets, separate test and live Each market or brand runs in its own space; test data never touches live decisions.
Roles and single sign-on Give each person exactly the permissions they need.
Nothing goes live unchecked Changes are staged and can require sign-off before launch.
Every change on record See who changed what, and when.
Questions, answered.
What is Zyntel?
A platform that decides where your money goes to create demand: which prices, discounts, rewards and perks each customer gets, which creators get paid for which orders, and when a line needs restocking — all using your rules and within your budgets.
Does it replace our commerce, CRM or loyalty tools?
No. Zyntel works alongside them. Your channels keep their experience and simply ask Zyntel what applies.
Who uses it day to day?
Marketing and CRM teams build campaigns, engineering connects channels once, and finance sets the limits.
How does it connect to our systems?
Through APIs for decisions and configuration, plus event hooks that keep your other systems up to date.
How do you stop overspending?
Budgets and usage limits are checked inside every decision. When a limit is reached, the offer stops everywhere at once.
Can loyalty and promotions work together?
Yes — they run on the same rules, so a member price and a sale never double up by accident.
Does Zyntel handle influencer and creator marketing?
Yes. Each creator gets a tracked code or link with its own offer, audience rules and budget, and every order they bring in is recorded against them.
How are creators paid?
You set a commission or a flat fee per creator or campaign. Zyntel attributes the orders, then holds the payout until the order is confirmed and the return window has closed.
How does Zyntel know when to add inventory?
Connect your stock feed. Because every offer decision already runs through Zyntel, it compares how fast a line is selling against the cover you have left and recommends what to reorder, and when.
Can an offer stop itself when stock runs low?
Yes. Set a stock-cover threshold on a campaign and the offer caps or pauses on its own, in every channel at the same moment.
How do we measure results?
Every decision is recorded with its cost. Reports show spend and results together, and experiments compare variants.
What about security and compliance?
We share our security documentation during evaluation.
How do we get started?
Book a walkthrough. We’ll rebuild one of your live campaigns in Zyntel and show you the result on your own data.
Bring one live campaign. See it decided by Zyntel.
We’ll rebuild one of your current campaigns in Zyntel and show you the result on your own data.